Augmented Reality has Checked Into a 5-star Hotel

SO Sofitel Singapore is an elegant neoclassical building nestled amongst skyscrapers in the heart of the city’s Central Business District. Divided into two wings, Heritage and Hip, the hotel juxtaposes French-style old-world glamour and local avant-garde sensuality.

In one of the latest chapters in Epson’s adventures in Augmented Reality (AR), Epson Moverio BT-300 smart glasses enable a unique and stunning user experience at SO Sofitel Singapore – delivered via the SO Augmented application.

Combining EON Reality software and Moverio Si-OLED display technology, the SO Augmented experience takes hotel guests on a learning journey – deep into the story behind the interior design, set against the narrative of SO Sofitel Singapore.

Guests begin their journey in front of the hotel’s Lion’s Seal emblem, designed by Karl Lagerfeld, further exploring the lobby and on into the So Lofty suite.

Wearing the Epson Moverio BT-300 smart glasses, visitors view layers of augmented graphical information and audio narration – revealing the inspiration and unique insights behind the design of SO Sofitel Singapore.

Guests are then greeted by Isabelle Miaja, the interior designer of SO Sofitel Singapore. Here, Augmented Reality portrays a unique and powerful emotional benefit – making each guest feel that Isabelle is talking to them one-to-one, rather than as a group. Guests go on to enjoy a part-real, part-virtual world of informative content and videos blending seamlessly with the hotel environment.

 

Take a glimpse into Sofitel’s AR Experience

Praise for the SO Augmented experience

General Manager for SO Sofitel Singapore, Piotr Kupiec, was highly enthusiastic about the new levels of customer engagement provided by Epson Moverio BT-300 smart glasses.

“When you step into SO Sofitel Singapore,” he said, “you will be naturally captivated by the different elements of French design blending with local touches. With this Augmented Reality smart glasses experience, guests will be able to discover and be intrigued by the surprising design elements.”

“With Moverio, Epson believes that the potential of Augmented Reality is limitless for commercial and enterprise usage – to create exceptional experiences using one of the most lightweight and comfortable smart eyewear on the market.”

Siew Jin Kiat, Regional General Manager (SEA).
Printers and Visual Products Division, Epson Singapore

Siew Jin Kiat, Regional General Manager (SEA), Printers and Visual Products Division, Epson Singapore commented, “It is our pleasure to partner leaders in luxury hospitality, design and Augmented Reality to curate this experience that is first in the region. With Moverio, Epson believes that the potential of Augmented Reality is limitless for commercial and enterprise usage – to create exceptional experiences using one of the most lightweight and comfortable smart eyewear on the market.”

Sridhar Sunkhad, EON Reality Singapore’s Managing Director, described the outcome of the collaboration as a “unique guest experience” and “an exciting journey that will teach us how augmented reality will become a part of our everyday lifestyle.”

 

Working with people across diverse sectors

The possibilities heralded by AR technology are almost limitless, as each new application provides fresh inspiration for the next. From hotels and hospitals to classrooms, from retail stores to industrial production lines and beyond, Epson continues to work closely with partners and users across all sectors to understand their needs – and to identify new ways in which AR can bridge virtual and real worlds, and enrich human experiences.

EPSON MOVERIO BT-300 SMART GLASSES
World’s lightest OLED binocular see-through AR smart glasses

High Quality Augmented Reality Experience

New Si-OLED micro display technology seamlessly blends digital content into the world that you see with high contrast, high brightness and high definition Augmented Reality images.

 

Truly Wearable

Greater comfort over longer hours of usage with a lightweight and compact silicon frame design.
 

Contents On-the-Go

Enjoy 320 inches of high-definition 2D or 3D content anytime, anywhere via Wi-Fi and Bluetooth.

 

Cutting Edge Performance

Expect smooth and unique performances with battery life up to 6 hours, a powerful Intel® Atom™ x5 1.44Ghz Quad Core CPU and intelligent motion tracking sensors.
 

Hands-free Operability

Front-facing 5-megapixel camera and intelligent tracking sensors keeps you hands-free while taking HD-quality pictures / videos and enabling Augmented Reality content.
 

Built on Android

A familiar & accessible OS makes for an intuitive and flexible app development environment and a strong developer community allowing easy content creation.
 
 
Click here to download brochure of Moverio BT-300 smart glasses.
 

Transform the Way You See the World

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