Since it first made headlines last year, COVID-19 undoubtedly upended lives across the globe. It has changed the way we live, work, learn and interact with each other. Staying safe–lockdowns, quarantines, social distancing–has led to connecting virtually both personally and professionally.

Studies show that the pandemic has also affected consumer behaviour in many ways.  For one, it seems to have jolted many into revisiting and reprioritising what matters in their lives. In fact, consumers are emerging from the pandemic with a renewed sense of health and environmental consciousness. They are manifesting a growing preference for purpose-driven brands that benefit a broader community, actively seek more sustainable products and gravitate toward companies who are making a significant effort to cause less harm to the environment.

While the company could not have foreseen that a health crisis such as COVID-19 would happen, the foresight of Epson’s leadership to innovate for greater sustainability across the product portfolio is now its big differentiator. The global technology leader is looking to respond more rapidly to the needs of more customers by cooperating with those who share its aspirations of using Epson’s technologies to create new products and services that are environmentally conscious and support higher productivity and a better working environment.

“We appreciate how our products at Epson respond to this new consumer consciousness.  By design, across our business today, the efficient, compact and precision technologies in our products not only improve productivity and efficiency but lead to less waste and are better for the environment. The best example across our consumer product portfolio is the Heat-Free Technology in our printers that eliminates heat from the printing process, consuming far less electricity compared to laser printers,” explains Daisuke Hori, Managing Director for Epson Malaysia.

The beauty of Epson’s Heat-Free Technology lies in its ink ejection process that does not require heat, made possible by Epson’s proprietary Micro Piezo inkjet technology which separates it from other inkjet printers.

Compared to laser printers, Epson’s Heat-Free Technology allows its inkjet printers to consume 85% less power^[1] with no fuser unit to heat and 59% fewer replacement parts^[2] with no heat damage to the printheads. This results in time and cost savings for businesses while doing more for the environment, especially during these challenging times.

With Heat-Free Technology at its core, Epson’s inkjet printers can transform the way businesses work by combining performance and efficiency to shrink the environmental footprint in the office. The WorkForce Enterprise series, for example, powers through without interruption with its high capacity cartridges which yield up to 50,000 pages^[3] of high-quality prints. Engineered for high-speed printing, this sustainable office printing solution injects higher productivity and lower harmful emissions for enterprises day in and day out.

Across businesses today, Epson continues to leverage on its efficient, compact and precision technologies to drive innovations that will make the world a better place.  Moved by a vision of a more sustainable future, Epson’s Heat-Free Technology takes its commitment to sustainability one step further to ensure that each new generation of core products are ever better for the environment.

^[1] Statistics above are based on results from internal testing conducted by Epson, using Epson L6550 ISO Color 12ipm vs Laser model ISO Color 22ppm test for power consumed to print 20 pages. Testing single page A4 document of ISO Office Final PDF (ISO/IEC 24734). Each test was conducted twice by Epson to ensure consistency of results. Both printers have been tested under same conditions.

^[2] Statistics above are based on results from internal testing conducted by Epson. Comparison models were selected from among the top-selling 50% of A4 color laser printers (21-30ppm class) listed in IDC Worldwide Quarterly Hardcopy Peripherals Tracker 2019Q3 data CY2018Q4-CY2019Q3 results. The volume of consumables and replacement parts needed to print 200K pages was calculated by Epson based on yields published by the manufacture for each model. Quoted yields are stimulated figures calculated by Epson based on ISO/IEC24712 methodology.

^[3] Replacement cartridge yields are based on ISO/IEC 24711 tests in Default Mode printing continuously. Cartridge yields vary considerably for reasons including images printed, print settings, temperature and humidity. Yields may be lower when printing infrequently or predominantly with one ink colour. All ink colours are used for printing and printer maintenance, and all colours have to be installed for printing. For print quality, part of the ink from the included cartridges is used for printer start and a variable amount of ink remains in the cartridges after the “replace cartridge” signal. For more information, visit www.epson.com.sg/inkinfo.